Hey, I'mCharlottedesigner
A Senior Designer who loves solving problems - whether that's untangling a complex user flow, building a brand from scratch, or figuring out why that button just doesn't feel right.
Based in East Midlands
My Story
I've been designing for over 10 years now, and in that time I've worked across SaaS products, websites, UX/UI, branding and marketing campaigns. It's a lot of variety, but it's taught me the same lesson over and over: good design isn't really about how something looks. It's about understanding the problem, the people using it, and finding something that actually works, for them and for the business.
I like being in the mix with product managers, developers and marketing, honestly some of my best work has come out of those active cross-team conversations. But I'm just as happy taking a problem and running with it myself. I know when a project needs a room full of people, and when it just needs me and a laptop.
Design's been a constant through a fair few different industries for me now, and I'm still enjoying finding out what it looks like in the next one.
- 1Camper van owned
- 85kg PB deadlift
- 2Half marathons run
- 1Dog owned
What I Believe In
Follow the evidence, not the hunch
I'd rather let what's actually happening guide a decision than assume I already know. When a direction changes, it's because something in the data pointed there first.
Build it to find out if it works
A screen tells you how something looks, not whether it works. I like getting to a real, testable prototype early, so decisions get checked against something real rather than staying theoretical.
Design the system, not just the screen
One-off screens don't scale. I'd rather build the underlying system once, tokens, components, a shared reference for colour and type, than rebuild the same pattern every time it's needed.
How I Work
- 01
Evidence before assumption
I'd rather follow what the data shows than guess. When a decision changes direction, it's because something in the numbers pointed there first, not because it felt right.
- 02
Systems over one-offs
New screens shouldn't mean starting from zero. I build the underlying system, tokens, components, a shared reference, once, so consistency doesn't depend on rebuilding the same pattern every time.
- 03
Prototype to de-risk
For anything unfamiliar, I'll build a working prototype before asking engineering to commit time to it.
Work History
17+ years across product, brand and print.
- Dec 2021 - Present
Senior Designer (Product | UX/UI) · ClickTech Solutions
Leading product, website and marketing redesigns across the ClickTech portfolio. Built a design system that cut design iteration time and brought visual consistency across platforms, and shipped integrated print and digital assets end-to-end.
- Sep 2018 - Dec 2021
Designer · ClickTech Solutions
Designed across product, marketing and campaign work in the run-up to the Senior Designer role. Based in Greater Nottingham.
- Oct 2014 - Sep 2018
Graphic Designer · Senior Internet
Designed and launched complete websites for membership organisations, focused on user engagement and brand alignment. Produced brochures, reports and social graphics supporting client marketing strategies.